New BWR™ video – The recycling wire in action

A journey into the heart of recycling with Bottaro.

How does a truly sustainable recycling cycle come to life? To tell this story, Bottaro has created a new video focusing on BWR™, the recycling wire designed to improve efficiency and reduce environmental impact.

Shot in collaboration with industry companies that use Bottaro products or tested them for the first time during filming, the video reveals how BWR™ is used in horizontal and vertical balers to compact various types of materials. Dynamic and real-life scenes showcase how this product concretely, effectively, and innovatively supports recycling operations.

This project reflects Bottaro’s commitment to communicating its values and products clearly and engagingly. The marketing team is always seeking the best solutions to showcase what makes the Bottaro world unique, combining creativity and attention to detail to create impactful content.

Watch the video and get inspired by a new way of looking at recycling.