2024: a year of connections and growth for Bottaro

Strategic communication and sustainable innovation.

Bottaro’s 2024 marketing report highlights a year of transformation and achievements, laying the groundwork for an even more connected and sustainable future.

Communication has always been at the heart of Bottaro’s strategy. In 2024, the company shifted its focus away from television advertising to prioritize direct communication with its product users. Product information tags have become a key tool in this approach, offering clear insights into the value of Bottaro wire at the point of sale.

International trade fairs played a crucial role this year: 12 events in 7 countries strengthened Bottaro’s personal connections, an essential component of the company’s success. This human-centered approach was further supported by digital communication, with LinkedIn reaffirming its position as the ideal platform for sharing Bottaro’s values, products, and services.

The newsletter channel also experienced strong growth, driven by a targeted DEM strategy that led to increased orders for specific products. Additionally, co-marketing projects were initiated with partners who use Bottaro wire, aiming to showcase the product’s value through authentic, real-world experiences.

Sustainability remains a key thread in Bottaro’s communication strategy. From investments in employee well-being to reducing the environmental impact of its products, every action is designed to create a positive legacy.

Finally, 2024 marks the beginning of the “road to 2025,” with initiatives that will position Bottaro as a leader in ESG themes. Upcoming projects include a website redesign to enhance user experience and the establishment of a sustainability team to prepare for the next Ecovadis assessment and the sustainability report.

An intense year concludes with a clear vision: a future that is more connected, sustainable, and innovative.